Or at least to uniquely identify within 10 digits. Yes, folks, the 10-digit ISBN that we've all come to know and love over the years is growing up. Soon it will be replaced with ISBN 13, which will ask to borrow the car keys and probably raid your liquor cabinet when you're away for the weekend.
*sigh* They grow up so fast.
In related news, the 12-digit UPC is also going to 13 digit, although I haven't heard yet whether they will be combining the two or keeping them separate. And how much of a dork does it make me that I'm actually kind of looking forward to reading the ISBN 13 For Dummies PDF this weekend?